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Title:Chinese firms entering China's low-income market: Gaining competitive advantage by partnering governments PDF Logo
Authors:Kostka, Genia
Zhou, Jianghua
Issue Date:2010
Series/Report no.:Working paper series // Frankfurt School of Finance & Management 147
Abstract:This paper investigates poverty alleviation efforts in China and the nature of governmententerprise partnerships there. We argue that firms partnering central and local governments can be an effective strategy to overcome resource-based obstacles in low-income markets. In China, local and central governments are owners of rare and valuable resources, thus offering better access to finance, infrastructure, technical and planning expertise, advocacy through government marketing and distribution channels, and links to other stakeholders. The findings are based on 16 case studies of firms entering the low-income market in China, of which two cases in the agricultural and telecommunication sector are studied in depth.
poverty alleviation
base of the pyramid
Document Type:Working Paper
Appears in Collections:Frankfurt School - Working Paper Series, Frankfurt School of Finance and Management

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