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Title:Private labels for premium products: The example of organic food PDF Logo
Authors:Jonas, Astrid
Roosen, Jutta
Issue Date:2004
Series/Report no.:FE working paper // University of Kiel, Department of Food Economics and Consumption Studies 0404
Abstract:This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers sell organic PLs, because they care about food safety, retail as a brand and health, hoping to reach new customers. Requests for entry fees, investment grants and equipment allowances are less important for processors of organic PLs than for those not producing PLs. However, PL producers have to meet other conditions imposed by retailers.
Subjects:organic products
premium products
private label
retailing
Document Type:Working Paper
Appears in Collections:FE Working Papers, Department of Food Economics and Consumption Studies, CAU Kiel

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