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Christian-Albrechts-Universität Kiel (CAU) >
Department of Food Economics and Consumption Studies, Universität Kiel >
FE Working Papers, Department of Food Economics and Consumption Studies, CAU Kiel >
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http://hdl.handle.net/10419/38621
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| Title: | | Private labels for premium products: The example of organic food  |
| Authors: | | Jonas, Astrid Roosen, Jutta |
| Issue Date: | | 2004 |
| Series/Report no.: | | FE working paper // University of Kiel, Department of Food Economics and Consumption Studies 0404 |
| Abstract: | | This paper inquires into the tendency of German food retailers to market organic products as private-label products (PLs). After a review of the literature, we present preliminary results of a survey of retailers and processors. 62.5 % of the interviewed processors produce organic PL. Retailers sell organic PLs, because they care about food safety, retail as a brand and health, hoping to reach new customers. Requests for entry fees, investment grants and equipment allowances are less important for processors of organic PLs than for those not producing PLs. However, PL producers have to meet other conditions imposed by retailers. |
| Subjects: | | organic products premium products private label retailing |
| Document Type: | | Working Paper |
| Appears in Collections: | | FE Working Papers, Department of Food Economics and Consumption Studies, CAU Kiel
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