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Title:Active decisions and pro-social behavior: a field experiment on blood donation PDF Logo
Authors:Stutzer, Alois
Goette, Lorenz
Zehnder, Michael
Issue Date:2006
Series/Report no.:IZA Discussion Papers 2064
Abstract:In this paper, we propose a decision framework where people are individually asked to either actively consent or dissent to some pro-social behavior. We hypothesize that confronting individuals with the choice of engaging in a specific pro-social behavior contributes to the formation of issue-specific altruistic preferences while simultaneously involving a commitment. The hypothesis is tested in a large-scale field experiment on blood donation. We find that this active-decision intervention substantially increases the stated willingness to donate blood, as well as the actual donation behavior of people who have not fully formed preferences beforehand.
Subjects:active decision
pro-social behavior
field experiment
blood donation
JEL:C93
D64
I18
Document Type:Working Paper
Appears in Collections:IZA Discussion Papers, Forschungsinstitut zur Zukunft der Arbeit (IZA)

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