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dc.contributor.authorRehme, Güntheren_US
dc.contributor.authorWeisser, Sara-Frederikeen_US
dc.date.accessioned2007-02-20en_US
dc.date.accessioned2010-05-14T11:57:24Z-
dc.date.available2010-05-14T11:57:24Z-
dc.date.issued2007en_US
dc.identifier.urihttp://hdl.handle.net/10419/32093-
dc.description.abstractIt is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth. We test this hypothe- sis using annual German data expressed in terms of GDP for the period 1950-2000. We find that advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is negative. Further- more, the immediate impact of higher consumption on growth is negative. But the long-run effect is positive. These results raise interesting questions for standard theory, political debates and advertising practioners.en_US
dc.language.isoengen_US
dc.publisherTechn. Univ., Inst. für Volkswirtschaftslehre Darmstadten_US
dc.relation.ispartofseriesDarmstadt discussion papers in economics 178en_US
dc.subject.jelO4en_US
dc.subject.jelM3en_US
dc.subject.jelE2en_US
dc.subject.ddc330en_US
dc.subject.keywordAdvertisingen_US
dc.subject.keywordConsumptionen_US
dc.subject.keywordEconomic Growthen_US
dc.subject.stwWerbungen_US
dc.subject.stwGesamtwirtschaftlicher Konsumen_US
dc.subject.stwWirtschaftswachstumen_US
dc.subject.stwDeutschlanden_US
dc.titleAdvertising, consumption and economic growth: an empirical investigationen_US
dc.typeWorking Paperen_US
dc.identifier.ppn524536694en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
Appears in Collections:Darmstadt Discussion Papers in Economics, Inst. f. VWL, TU Darmstadt

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