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Technische Universität Darmstadt >
Institut für Volkswirtschaftslehre, Technische Universität Darmstadt >
Darmstadt Discussion Papers in Economics, Inst. f. VWL, TU Darmstadt >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/32093
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Full metadata record
| DC Field | | Value | | Language |
| dc.contributor.author | | Rehme, Günther | | en_US |
| dc.contributor.author | | Weisser, Sara-Frederike | | en_US |
| dc.date.accessioned | | 2007-02-20 | | en_US |
| dc.date.accessioned | | 2010-05-14T11:57:24Z | | - |
| dc.date.available | | 2010-05-14T11:57:24Z | | - |
| dc.date.issued | | 2007 | | en_US |
| dc.identifier.uri | | http://hdl.handle.net/10419/32093 | | - |
| dc.description.abstract | | It is sometimes argued that more advertising raises consumption which in turn stimulates output and so economic growth. We test this hypothe- sis using annual German data expressed in terms of GDP for the period 1950-2000. We find that advertising does not Granger-cause growth but Granger-causes consumption. Consumption, in turn, Granger-causes GDP growth. The data imply that the immediate impact of more advertising on consumption is positive. However, the long-run effect is negative. Further- more, the immediate impact of higher consumption on growth is negative. But the long-run effect is positive. These results raise interesting questions for standard theory, political debates and advertising practioners. | | en_US |
| dc.language.iso | | eng | | en_US |
| dc.publisher | | Techn. Univ., Inst. für Volkswirtschaftslehre Darmstadt | | en_US |
| dc.relation.ispartofseries | | Darmstadt discussion papers in economics 178 | | en_US |
| dc.subject.jel | | O4 | | en_US |
| dc.subject.jel | | M3 | | en_US |
| dc.subject.jel | | E2 | | en_US |
| dc.subject.ddc | | 330 | | en_US |
| dc.subject.keyword | | Advertising | | en_US |
| dc.subject.keyword | | Consumption | | en_US |
| dc.subject.keyword | | Economic Growth | | en_US |
| dc.subject.stw | | Werbung | | en_US |
| dc.subject.stw | | Gesamtwirtschaftlicher Konsum | | en_US |
| dc.subject.stw | | Wirtschaftswachstum | | en_US |
| dc.subject.stw | | Deutschland | | en_US |
| dc.title | | Advertising, consumption and economic growth: an empirical investigation | | en_US |
| dc.type | | Working Paper | | en_US |
| dc.identifier.ppn | | 524536694 | | en_US |
| dc.rights | | http://www.econstor.eu/dspace/Nutzungsbedingungen | | - |
| Appears in Collections: | | Darmstadt Discussion Papers in Economics, Inst. f. VWL, TU Darmstadt
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