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dc.contributor.authorKind, Hans Jarleen_US
dc.contributor.authorNilssen, Toreen_US
dc.contributor.authorSørgard, Larsen_US
dc.date.accessioned2009-07-31en_US
dc.date.accessioned2010-05-14T08:22:12Z-
dc.date.available2010-05-14T08:22:12Z-
dc.date.issued2009en_US
dc.identifier.urihttp://hdl.handle.net/10419/30566-
dc.description.abstractThe purpose of this article is to analyze how competitive forces may influence the way media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the readers, if we consider newspapers), or by both. We show that the scope for raising revenues from consumer payment is constrained by other media firms offering close substitutes. This implies that the less differentiated the media firms' content, the larger is the fraction of their revenue coming from advertising. A media firm's scope for raising revenues from ads, on the other hand, is constrained by how many competitors it faces. We should thus expect that direct payment from the media consumers becomes more important the larger the number of competing media products.en_US
dc.language.isoengen_US
dc.publisherCESifo Münchenen_US
dc.relation.ispartofseriesCESifo working paper 2713en_US
dc.subject.jelD21en_US
dc.subject.ddc330en_US
dc.subject.stwMedienwirtschaften_US
dc.subject.stwGeschäftsmodellen_US
dc.subject.stwEinnahmenen_US
dc.subject.stwWerbungen_US
dc.subject.stwRundfunkfinanzierungen_US
dc.subject.stwVerbraucheren_US
dc.subject.stwWettbewerben_US
dc.subject.stwKomplementärguten_US
dc.subject.stwProduktdifferenzierungen_US
dc.subject.stwTheorieen_US
dc.titleBusiness models for media firms : does competition matter for how they raise revenue?en_US
dc.typeWorking Paperen_US
dc.identifier.ppn605749728en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
Appears in Collections:CESifo Working Papers, CESifo Group Munich

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