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Title:Choosing your object of benevolence: a field experiment on donation options PDF Logo
Authors:Aretz, Bodo
Kube, Sebastian
Issue Date:2010
Series/Report no.:ZEW Discussion Papers 10-016
Abstract:In a large natural field experiment, we explore the effect of providing donors with the opportunity to choose the target country for their donations. We find that only a small fraction of donors use the option, which might reflect a reluctance to consider tradeoffs when those concern important, 'protected', values. However, those donors who choose their object of benevolence give significantly more, even when controlling for their donation history. In view of the latest research on identifable-victim effects, our findings underline that less inclusive targets can evoke more intense feelings than more inclusive ones stressing that altruistic motivation seems to be mediated by aroused empathetic emotions.
Subjects:charitable giving
identifiable victim
field experiment
contingent valuation
Document Type:Working Paper
Appears in Collections:ZEW Discussion Papers, Zentrum für Europäische Wirtschaftsforschung (ZEW)
Publikationen von Forscherinnen und Forschern des Zentrums für Europäische Wirtschaftsforschung (ZEW)

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