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dc.contributor.authorAhlheim, Michaelen_US
dc.contributor.authorFrör, Oliveren_US
dc.date.accessioned2010-03-02en_US
dc.date.accessioned2010-03-10T12:46:49Z-
dc.date.available2010-03-10T12:46:49Z-
dc.date.issued2010en_US
dc.identifier.piurn:nbn:de:bsz:100-opus-4287en_US
dc.identifier.urihttp://hdl.handle.net/10419/30163-
dc.description.abstractWith the availability of new techniques to close wine bottles avoiding the risk of “corky” taste the tradition of closing wine bottles with cork stoppers is on the retreat. As a consequence the Mediterranean cork oak forests with their rich biodiversity are endangered since their cultivation is not profitable anymore. This paper explores the viability of a market approach to the preservation of these ecologically valuable landscapes. In an internet-based Contingent Valuation survey we assess wine consumers' willingness to pay a higher price for wine bottles closed with high-quality cork stoppers instead of buying wine with alternative stoppers in order to preserve the cork oak landscapes. We find that though many wine consumers have experience with tainted wine they are, nevertheless, willing to buy wine with (highquality) cork stoppers at higher prices. Their average WTP is, however, not sufficient to cover the additional costs of these stoppers. Thus, we propose a financing mix of market returns and government subsidies for preserving the cork oaks. As a precondition for this market approach to be successful bottles with high-quality cork stoppers must be clearly identifiable in the shops, and consumers must be informed about the ecological consequences of supporting the cork production.en_US
dc.language.isoengen_US
dc.publisherUniv. Hohenheim, Forschungszentrum Innovation und Dienstleistung Stuttgarten_US
dc.relation.ispartofseriesFZID discussion papers 12-2010en_US
dc.subject.jelD6en_US
dc.subject.jelH4en_US
dc.subject.jelQ27en_US
dc.subject.jelQ51en_US
dc.subject.jelQ57en_US
dc.subject.ddc330en_US
dc.subject.keywordProvision of public goodsen_US
dc.subject.keywordcost-benefit analysisen_US
dc.subject.keywordContingent Valuationen_US
dc.subject.keywordcork oak landscapesen_US
dc.subject.stwKorkwarenen_US
dc.subject.stwWalden_US
dc.subject.stwBiodiversitäten_US
dc.subject.stwNaturschutzen_US
dc.subject.stwWillingness to payen_US
dc.subject.stwWeinen_US
dc.subject.stwKonsumentenverhaltenen_US
dc.subject.stwDeutschlanden_US
dc.titleDrinking and protecting: a market approach to the preservation of cork oak landscapesen_US
dc.typeWorking Paperen_US
dc.identifier.ppn620066830en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
dc.identifier.repecRePEc:zbw:fziddp:122010-
Appears in Collections:FZID Discussion Papers, Universität Hohenheim

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