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dc.contributor.authorCzarnitzki, Dirken_US
dc.contributor.authorThorwarth, Susanneen_US
dc.description.abstractThis paper explores the contribution of design activities on product market performance of Belgian companies. While there is mounting evidence that design can be seen as a strategic tool to successfully spur sales of new product developments at the firm level, the topic of design innovation has not been linked to the open innovation concept yet. In this paper we empirically test whether design activities conducted in-house differ in their contribution to new product sales from externally acquired design. Using a large crosssection of manufacturing and service firms, we investigate the effects on sales of products new to the market and of imitation or significantly improved products of the firm. At first glance, we find the paradox that externally acquired design is not superior to in-house design activities. This effect is robust to several modifications of the model specification. As earlier literature on new technological developments in high-tech sectors, we argue, however, that external design may not affect the sales of market novelties as the "market news" may spill-over quickly to rivals through common customers and suppliers including external designers.en_US
dc.publisherZentrum für Europäische Wirtschaftsforschung (ZEW) Mannheimen_US
dc.relation.ispartofseriesZEW Discussion Papers 09-068en_US
dc.subject.keywordOpen Innovationen_US
dc.subject.keywordProduct Market Performanceen_US
dc.subject.stwIndustrielle Forschungen_US
dc.subject.stwMake or Buyen_US
dc.titleThe design paradox: the contribution of in-house and external design activities on product market performanceen_US
dc.typeWorking Paperen_US
Appears in Collections:ZEW Discussion Papers, Zentrum für Europäische Wirtschaftsforschung (ZEW)
Publikationen von Forscherinnen und Forschern des Zentrums für Europäische Wirtschaftsforschung (ZEW)

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