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Fraunhofer-Institut für System- und Innovationsforschung (ISI), Karlsruhe >
Working Papers "Sustainability and Innovation", Fraunhofer ISI >
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http://hdl.handle.net/10419/28512
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| Title: | | What's driving energy efficient appliance label awareness and purchase propensity?  |
| Authors: | | Mills, Bradford F. Schleich, Joachim |
| Issue Date: | | 2009 |
| Series/Report no.: | | Working paper sustainability and innovation S1/2009 |
| Abstract: | | The EU appliance energy consumption labeling scheme is a key component of efforts to increase the diffusion of energy-efficient household appliances. In this paper, the determinants of consumer knowledge of the energy label for house-hold appliances and the choice of class-A energy-efficient appliances are jointly estimated using data from a large survey of more than 20,000 German house-holds. The results for five major appliances suggest that lack of knowledge of the energy label can generate considerable bias in both estimates of rates of uptake of class-A appliances and in estimates of the underlying determinants of choice of class-A appliance. Simulations of the choice to purchase a class-A appliance, given knowledge of the labeling framework, reveal that residence characteristics and, in several cases, regional electricity prices strongly increase the propensity to purchase a class-A appliance, but socio-economic characteristics have surprisingly little impact on appliance energy-class choice. |
| Persistent Identifier of the first edition: | | urn:nbn:de:0011-n-907333 |
| Document Type: | | Working Paper |
| Appears in Collections: | | Working Papers "Sustainability and Innovation", Fraunhofer ISI
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