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Title:What's driving energy efficient appliance label awareness and purchase propensity? PDF Logo
Authors:Mills, Bradford F.
Schleich, Joachim
Issue Date:2009
Series/Report no.:Working paper sustainability and innovation S1/2009
Abstract:The EU appliance energy consumption labeling scheme is a key component of efforts to increase the diffusion of energy-efficient household appliances. In this paper, the determinants of consumer knowledge of the energy label for house-hold appliances and the choice of class-A energy-efficient appliances are jointly estimated using data from a large survey of more than 20,000 German house-holds. The results for five major appliances suggest that lack of knowledge of the energy label can generate considerable bias in both estimates of rates of uptake of class-A appliances and in estimates of the underlying determinants of choice of class-A appliance. Simulations of the choice to purchase a class-A appliance, given knowledge of the labeling framework, reveal that residence characteristics and, in several cases, regional electricity prices strongly increase the propensity to purchase a class-A appliance, but socio-economic characteristics have surprisingly little impact on appliance energy-class choice.
Persistent Identifier of the first edition:urn:nbn:de:0011-n-907333
Document Type:Working Paper
Appears in Collections:Working Papers "Sustainability and Innovation", Fraunhofer ISI

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