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dc.contributor.authorSapi, Gezaen
dc.contributor.authorSuleymanova, Irinaen
dc.date.accessioned2009-04-08-
dc.date.accessioned2009-08-06T13:21:02Z-
dc.date.available2009-08-06T13:21:02Z-
dc.date.issued2009-
dc.identifier.urihttp://hdl.handle.net/10419/27393-
dc.description.abstractWe propose a duopoly model of competition between internet search engines endowed with different technologies and study the effects of an agreement where the more advanced firm shares its technology with the inferior one. We show that the superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the competing .rm and a relatively small improvement of the competitor's search quality. Although the superior firm gains market share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising demand outweigh its losses due to a smaller user pool. The cooperation is likely to be in line with the advertisers' interests and to be detrimental to users' welfare.en
dc.language.isoengen
dc.publisher|aDeutsches Institut für Wirtschaftsforschung (DIW) |cBerlinen
dc.relation.ispartofseries|aDIW Discussion Papers |x870en
dc.subject.jelL13en
dc.subject.jelL24en
dc.subject.jelL86en
dc.subject.jelM37en
dc.subject.ddc330en
dc.subject.keywordSearch engineen
dc.subject.keywordtwo-sided marketen
dc.subject.keywordadvertisingen
dc.subject.keywordstrategic complementsen
dc.subject.keywordtechnologyen
dc.subject.stwSuchmaschineen
dc.subject.stwInterneten
dc.subject.stwOnline-Werbungen
dc.subject.stwTechnologieen
dc.subject.stwLizenzvergabeen
dc.subject.stwUnternehmenskooperationen
dc.subject.stwOligopolen
dc.subject.stwWohlfahrtseffekten
dc.subject.stwTheorieen
dc.titleBeef up your competitor: a model of advertising cooperation between internet search engines-
dc.type|aWorking Paperen
dc.identifier.ppn596047096en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:diw:diwwpp:dp870en

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