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http://hdl.handle.net/10419/27393
  

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dc.contributor.authorSapi, Gezaen_US
dc.contributor.authorSuleymanova, Irinaen_US
dc.date.accessioned2009-04-08en_US
dc.date.accessioned2009-08-06T13:21:02Z-
dc.date.available2009-08-06T13:21:02Z-
dc.date.issued2009en_US
dc.identifier.urihttp://hdl.handle.net/10419/27393-
dc.description.abstractWe propose a duopoly model of competition between internet search engines endowed with different technologies and study the effects of an agreement where the more advanced firm shares its technology with the inferior one. We show that the superior firm enters the agreement only if it results in a large enough increase in demand for advertising space at the competing .rm and a relatively small improvement of the competitor's search quality. Although the superior firm gains market share, the agreement is beneficial for the inferior firm, as the later firm's additional revenues from a higher advertising demand outweigh its losses due to a smaller user pool. The cooperation is likely to be in line with the advertisers' interests and to be detrimental to users' welfare.en_US
dc.language.isoengen_US
dc.publisherDeutsches Institut für Wirtschaftsforschung (DIW) Berlinen_US
dc.relation.ispartofseriesDiscussion papers // German Institute for Economic Research 870en_US
dc.subject.jelL13en_US
dc.subject.jelL24en_US
dc.subject.jelL86en_US
dc.subject.jelM37en_US
dc.subject.ddc330en_US
dc.subject.keywordSearch engineen_US
dc.subject.keywordtwo-sided marketen_US
dc.subject.keywordadvertisingen_US
dc.subject.keywordstrategic complementsen_US
dc.subject.keywordtechnologyen_US
dc.subject.stwSuchmaschineen_US
dc.subject.stwInterneten_US
dc.subject.stwOnline-Werbungen_US
dc.subject.stwTechnologieen_US
dc.subject.stwLizenzvergabeen_US
dc.subject.stwUnternehmenskooperationen_US
dc.subject.stwOligopolen_US
dc.subject.stwWohlfahrtseffekten_US
dc.subject.stwTheorieen_US
dc.titleBeef up your competitor: a model of advertising cooperation between internet search enginesen_US
dc.typeWorking Paperen_US
dc.identifier.ppn596047096en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
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DIW-Diskussionspapiere

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