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Title:Die Markenstrategie des Deutschen Lotto-Toto-Blocks unter dem Einfluss des Bundesverfassungsgerichts PDF Logo
Authors:Albers, Norman
Issue Date:2008
Series/Report no.:Discussion papers // School of Economics and Management of the Hanover Leibniz University 408
Abstract:Sport betting is in Germany, like other public lotteries, strictly regulated as a state monopoly. This state monopoly has been declared as an illegitimate fiscal monopoly by the German Supreme Court (Bundesverfassungsgericht) in March 2006. Following this sentence, a state monopoly in future has to maximize players’ protection and prevention of pathological gambling to be legally admissible. Marketing and distribution policies must be in line with this general aim. The present paper is the first one in analyzing the marketing strategy of the public Lotto companies and hereby discussing existing goal conflicts with the requirements of the Supreme Court.
sports betting
brand marketing policy
sports economics
state lotteries
staatliche Lotterien
Document Type:Working Paper
Appears in Collections:Diskussionspapiere, Wirtschaftswissenschaftliche Fakultät, Universität Hannover

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