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Title:The looks of a winner: beauty, gender, and electoral success PDF Logo
Authors:Berggren, Niclas
Jordahl, Henrik
Poutvaara, Panu
Issue Date:2007
Series/Report no.:CESifo working paper 2002
Abstract:We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1,929 Finnish political candidates from 10,011 respondents (of which 3,708 were Finnish). An increase in beauty by one standard deviation is associated with an increase of 17–20 percent in the number of votes for the average non-incumbent candidate. The relationship is virtually always statistically significant for female candidates, and in most specifications also for male candidates.
JEL:D72
J45
J7
Document Type:Working Paper
Appears in Collections:CESifo Working Papers, CESifo Group Munich

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