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ifo Institut – Leibniz-Institut für Wirtschaftsforschung an der Universität München >
CESifo Working Papers, CESifo Group Munich >
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http://hdl.handle.net/10419/26047
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| Title: | | The looks of a winner: beauty, gender, and electoral success  |
| Authors: | | Berggren, Niclas Jordahl, Henrik Poutvaara, Panu |
| Issue Date: | | 2007 |
| Series/Report no.: | | CESifo working paper 2002 |
| Abstract: | | We study the role of beauty in politics using candidate photos that figured prominently in electoral campaigns. Our investigation is based on visual assessments of 1,929 Finnish political candidates from 10,011 respondents (of which 3,708 were Finnish). An increase in beauty by one standard deviation is associated with an increase of 1720 percent in the number of votes for the average non-incumbent candidate. The relationship is virtually always statistically significant for female candidates, and in most specifications also for male candidates. |
| JEL: | | D72 J45 J7 |
| Document Type: | | Working Paper |
| Appears in Collections: | | CESifo Working Papers, CESifo Group Munich
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