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Title:Newspapers and advertising: the effects of ad-valorem taxation under duopoly PDF Logo
Authors:Kind, Hans Jarle
Schjelderup, Guttorm
Stähler, Frank
Issue Date:2007
Series/Report no.:CESifo working paper 1891
Abstract:Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment. We show that lower ad valorem taxes lead newspapers to become more differentiated. Thereby the competitive pressure falls, possibly resulting in higher newspaper prices and reduced quality investments.
JEL:D4
D43
H21
H22
L13
Document Type:Working Paper
Appears in Collections:CESifo Working Papers, CESifo Group Munich

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