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ifo Institut – Leibniz-Institut für Wirtschaftsforschung an der Universität München >
CESifo Working Papers, CESifo Group Munich >
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http://hdl.handle.net/10419/25936
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| Title: | | Newspapers and advertising: the effects of ad-valorem taxation under duopoly  |
| Authors: | | Kind, Hans Jarle Schjelderup, Guttorm Stähler, Frank |
| Issue Date: | | 2007 |
| Series/Report no.: | | CESifo working paper 1891 |
| Abstract: | | Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language in most countries. Newspapers are therefore given preferential tax treatment. We show that lower ad valorem taxes lead newspapers to become more differentiated. Thereby the competitive pressure falls, possibly resulting in higher newspaper prices and reduced quality investments. |
| JEL: | | D4 D43 H21 H22 L13 |
| Document Type: | | Working Paper |
| Appears in Collections: | | CESifo Working Papers, CESifo Group Munich
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