|
EconStor >
ifo Institut – Leibniz-Institut für Wirtschaftsforschung an der Universität München >
CESifo Working Papers, CESifo Group Munich >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/25907
|
| | |
| Title: | | Competition for viewers and advertisers in a TV oligopoly  |
| Authors: | | Kind, Hans Jarle Nilssen, Tore Sørgard, Lars |
| Issue Date: | | 2006 |
| Series/Report no.: | | CESifo working paper 1862 |
| Abstract: | | We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are sufficiently close substitutes, there will be underprovision of advertising relative to social optimum. We also find that the more viewers dislike ads, the more likely it is that welfare is increasing in the number of advertising financed TV channels. A publicly owned TV channel can partly correct market distortions, in some cases by having a larger amount of advertising than private TV channels. It may even have advertising in cases where advertising is wasteful per se. |
| JEL: | | L82 M37 |
| Document Type: | | Working Paper |
| Appears in Collections: | | CESifo Working Papers, CESifo Group Munich
|
| |
| | |
Download bibliographical data as:
BibTeX
|
| |
Share on:http://hdl.handle.net/10419/25907
|
Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.
|