Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/25167
Authors: 
Temme, Dirk
Kreis, Henning
Hildebrandt, Lutz
Year of Publication: 
2006
Series/Report no.: 
SFB 649 discussion paper 2006,084
Abstract: 
After years of stagnancy, PLS path modeling has recently attracted renewed interest from applied researchers in marketing. At the same time, the availability of software alternatives to Lohmöller's LVPLS package has considerably increased (PLS-Graph, PLS-GUI, SPAD-PLS, SmartPLS). To help the user to make an informed decision, the existing programs are reviewed; their strengths and weaknesses are identified. Furthermore, analyzing simulated data reveals that the signs of weights/factor loadings and path coefficients can vary considerably across the different programs. Thus, applied researchers should treat the interpretation of their results with caution. Compared to programs for analysis of covariance structure models (LISREL approach), PLS path modeling software is on equal footing regarding ease of use, but clearly lags behind in terms of methodological capabilities.
Subjects: 
PLS path modeling
Marketing
Formative indicators
Reflective indicators
JEL: 
C31
C87
M31
Document Type: 
Working Paper

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