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Title:A Note on Pricing and Efficiency in Print Media Industries PDF Logo
Authors:Kaiser, Ulrich
Issue Date:2002
Series/Report no.:ZEW Discussion Papers 02-33
Abstract:Actors on print media markets face two different (and interrelated) demand curves: the demand for copies and the demand for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding of this paper is that competitive concerns regarding recent concentrations in print media industries are likely to be overstated since a print media firms? cover pricing is limited by its feedback on advertising demand.
Subjects:print media
advertising
product pricing
JEL:L4
D4
Document Type:Working Paper
Appears in Collections:Publikationen von Forscherinnen und Forschern des ZEW
ZEW Discussion Papers

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