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dc.contributor.authorKaiser, Ulrichen
dc.date.accessioned2009-02-16T14:57:47Z-
dc.date.available2009-02-16T14:57:47Z-
dc.date.issued2002-
dc.identifier.urihttp://hdl.handle.net/10419/24590-
dc.description.abstractI derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women?s magazines observed between 1998 and 2001 are used in the GMM estimation. Main findings are that my estimated marginals cost coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand. Keywords: magazines, cost estimation, GMM estimation, website provisionen
dc.language.isoengen
dc.publisher|aZentrum für Europäische Wirtschaftsforschung (ZEW) |cMannheimen
dc.relation.ispartofseries|aZEW Discussion Papers |x02-54en
dc.subject.jelL11en
dc.subject.jelC33en
dc.subject.ddc330en
dc.subject.keywordmagazinesen
dc.subject.keywordcost estimationen
dc.subject.keywordGMM estimationen
dc.subject.keywordwebsite provisionen
dc.subject.stwZeitschriften
dc.subject.stwBetriebliche Preispolitiken
dc.subject.stwHomepageen
dc.subject.stwZeitungswerbungen
dc.subject.stwNachfrageen
dc.subject.stwFrauenen
dc.subject.stwSpezialzeitschriften
dc.subject.stwInterneten
dc.subject.stwProduktdifferenzierungen
dc.subject.stwSchätzungen
dc.subject.stwDeutschlanden
dc.titleOptimal Cover Prices and the Effects of Website Provision on Advertising and Magazine Demand-
dc.typeWorking Paperen
dc.identifier.ppn856387959en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:zewdip:568en

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