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dc.contributor.authorKaiser, Ulrichen_US
dc.date.accessioned2009-02-16T14:57:47Z-
dc.date.available2009-02-16T14:57:47Z-
dc.date.issued2002en_US
dc.identifier.urihttp://hdl.handle.net/10419/24590-
dc.description.abstractI derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women?s magazines observed between 1998 and 2001 are used in the GMM estimation. Main findings are that my estimated marginals cost coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand. Keywords: magazines, cost estimation, GMM estimation, website provisionen_US
dc.language.isoengen_US
dc.publisherZentrum für Europäische Wirtschaftsforschung (ZEW) Mannheimen_US
dc.relation.ispartofseriesZEW Discussion Papers 02-54en_US
dc.subject.jelL11en_US
dc.subject.jelC33en_US
dc.subject.ddc330en_US
dc.subject.keywordmagazinesen_US
dc.subject.keywordcost estimationen_US
dc.subject.keywordGMM estimationen_US
dc.subject.keywordwebsite provisionen_US
dc.subject.stwZeitschriften_US
dc.subject.stwBetriebliche Preispolitiken_US
dc.subject.stwHomepageen_US
dc.subject.stwZeitungswerbungen_US
dc.subject.stwNachfrageen_US
dc.subject.stwFrauenen_US
dc.subject.stwSpezialzeitschriften_US
dc.subject.stwInterneten_US
dc.subject.stwProduktdifferenzierungen_US
dc.subject.stwSchätzungen_US
dc.subject.stwDeutschlanden_US
dc.titleOptimal Cover Prices and the Effects of Website Provision on Advertising and Magazine Demanden_US
dc.typeWorking Paperen_US
dc.identifier.ppn354246127en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
dc.identifier.repecRePEc:zbw:zewdip:568-
Appears in Collections:ZEW Discussion Papers
Publikationen von Forscherinnen und Forschern des ZEW

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