Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/24490
Authors: 
Year of Publication: 
2001
Series/Report no.: 
ZEW Discussion Papers No. 01-69
Publisher: 
Zentrum für Europäische Wirtschaftsforschung (ZEW), Mannheim
Abstract: 
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women?s magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not significantly affect magazines? market shares. Magazines that launched a website face a significantly lower price elasticity of demand than competitors that did not go online. Descriptive evidence on the magazines? website contents shows that websites are used to provide supplementary information and to advertise current print issues.
Subjects: 
differentiated product demand models
magazines
instrumentalvariables estimation
panel data
JEL: 
L1
C3
Document Type: 
Working Paper

Files in This Item:
File
Size
359.1 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.