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dc.contributor.authorKaiser, Ulrichen_US
dc.date.accessioned2009-02-16T14:56:19Z-
dc.date.available2009-02-16T14:56:19Z-
dc.date.issued2001en_US
dc.identifier.urihttp://hdl.handle.net/10419/24452-
dc.description.abstractThis paper derives a three stage Cournot?oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first decide whether or not to conduct product innovation and then determine their expenditure for bringing the new product to the market. In the final stage of the game, they are involved in competition on the product market. Key findings of the theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease with an increase in the number of competitors and the degree of product substitutability. An increase in market demand has a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data from 519 German service sector firms which mainly produce consumer goods. A simultaneous sequential Tobit model is applied in the empirical part of this paper. It turns out that the predictions of the theoretical model are supported by the empirical findings.en_US
dc.language.isoengen_US
dc.publisherZentrum für Europäische Wirtschaftsforschung (ZEW) Mannheim-
dc.relation.ispartofseriesZEW Discussion Papers 01-31en_US
dc.subject.jelC34en_US
dc.subject.jelL2en_US
dc.subject.ddc330en_US
dc.subject.keywordeconometric modelsen_US
dc.subject.keywordgame theoryen_US
dc.subject.keywordnew product researchen_US
dc.subject.stwInnovationswettbewerben_US
dc.subject.stwOligopolen_US
dc.subject.stwMarketingen_US
dc.subject.stwSpieltheorieen_US
dc.subject.stwIndustrieökonomiken_US
dc.subject.stwSchätzungen_US
dc.subject.stwDienstleistungssektoren_US
dc.subject.stwTheorieen_US
dc.subject.stwDeutschlanden_US
dc.titleProduct innovation and product innovation marketing: theory and microeconometric evidenceen_US
dc.typeWorking Paperen_US
dc.identifier.ppn331467720en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
dc.identifier.repecRePEc:zbw:zewdip:5386-
Appears in Collections:Publikationen von Forscherinnen und Forschern des ZEW
ZEW Discussion Papers

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