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dc.contributor.authorGröppel-Klein, Andreaen_US
dc.contributor.authorGermelmann, Claas Christianen_US
dc.date.accessioned2009-01-30T12:02:55Z-
dc.date.available2009-01-30T12:02:55Z-
dc.date.issued2005en_US
dc.identifier.urihttp://hdl.handle.net/10419/23797-
dc.description.abstractWe investigate if pluralistic consumption styles (like "frugality", or "indulgence in luxury") can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and after the war in Iraq) are compared. Using content analyses, media influence on consumers' values and consumption patterns is also analyzed. Marketing relevance of the research is substantiated by investigating whether values and/or specific consumer trends have a significant impact on the preference of advertising campaigns showing different lifestyle themes.en_US
dc.language.isoengen_US
dc.relation.ispartofseriesDiskussionspapiere / Europa-Universität Viadrina Frankfurt (Oder), Wirtschaftswissenschaftliche Fakultät 224en_US
dc.subject.ddc330en_US
dc.subject.stwKonsumentenverhaltenen_US
dc.subject.stwLifestyleen_US
dc.subject.stwSoziale Werteen_US
dc.subject.stwKommunikationsmedienen_US
dc.subject.stwWerbewirkungen_US
dc.subject.stwSchätzungen_US
dc.subject.stwDeutschlanden_US
dc.titleThe Impact of Terminal Values and Yellow Press on Consumer Behavioren_US
dc.typeWorking Paperen_US
dc.identifier.ppn49961951Xen_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
dc.identifier.repecRePEc:zbw:euvwdp:224-
Appears in Collections:Diskussionspapiere, Wirtschaftswissenschaftliche Fakultät, Europa-Universität Viadrina

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