Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/23598 
Kompletter Metadatensatz
DublinCore-FeldWertSprache
dc.contributor.authorMcNamara, Kevin T.en
dc.contributor.authorWeiss, Christoph R.en
dc.contributor.authorWittkopp, Antjeen
dc.date.accessioned2009-01-29T16:31:36Z-
dc.date.available2009-01-29T16:31:36Z-
dc.date.issued2003-
dc.identifier.urihttp://hdl.handle.net/10419/23598-
dc.description.abstractIt is well documented that a large share of new products does not survive their first year in the market. Research reported in this paper examined the relationship between product quality and innovation success. In contrast to existing product innovation literature that focused on industrial goods, this study used food product data from a 2002 German food manufacturing firm survey. Results of Sample Selection Model suggest that premium quality increases product's success rate. Furthermore, firm size has a significant positive impact on success rate. Intensity of competition as well as retailers? market power reduce product?s success rate.en
dc.language.isoengen
dc.publisher|aKiel University, Department of Food Economics and Consumption Studies |cKielen
dc.relation.ispartofseries|aFE Working Paper |x0306en
dc.subject.ddc330en
dc.subject.keywordProduct successen
dc.subject.keywordinnovative behaviouren
dc.subject.keywordpremium product qualityen
dc.subject.keywordsample selectionen
dc.subject.keywordGerman food industryen
dc.subject.stwNahrungsmittelen
dc.subject.stwInnovationen
dc.subject.stwErfolgsfaktoren
dc.subject.stwProduktqualitäten
dc.subject.stwNahrungsmittelgewerbeen
dc.subject.stwSchätzungen
dc.subject.stwDeutschlanden
dc.titleMarket Success of Premium Product Innovation: Empirical Evidence from the German Food Sector.-
dc.typeWorking Paperen
dc.identifier.ppn367340291en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:caufew:0306en

Datei(en):
Datei
Größe
166.51 kB





Publikationen in EconStor sind urheberrechtlich geschützt.