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http://hdl.handle.net/10419/23598
  
Title:Market Success of Premium Product Innovation: Empirical Evidence from the German Food Sector. PDF Logo
Authors:McNamara, Kevin T.
Weiss, Christoph R.
Wittkopp, Antje
Issue Date:2003
Series/Report no.:FE Workingpaper / Universität Kiel, Department of Food Economics and Consumption Studies 0306
Abstract:It is well documented that a large share of new products does not survive their first year in the market. Research reported in this paper examined the relationship between product quality and innovation success. In contrast to existing product innovation literature that focused on industrial goods, this study used food product data from a 2002 German food manufacturing firm survey. Results of Sample Selection Model suggest that premium quality increases product?s success rate. Furthermore, firm size has a significant positive impact on success rate. Intensity of competition as well as retailers? market power reduce product?s success rate.
Subjects:Product success
innovative behaviour
premium product quality
sample selection
German food industry
Document Type:Working Paper
Appears in Collections:FE Working Papers, Department of Food Economics and Consumption Studies, CAU Kiel

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