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Title:Marketing New York Wine in New York City PDF Logo
Authors:Preszler, Trent L.
Issue Date:2003
Series/Report no.:Staff Paper, Cornell University, Department of Applied Economics and Management 2003-01
Abstract:The finest restaurants in Portland, Oregon, feature primarily Oregon-produced wines. Likewise, strong regional pride dictates that most fine restaurants in Seattle carry predominantly Washington wines; and the same generalization can be made about the presence of California wines in San Francisco. Wines produced in the State of New York (NY), however, have traditionally been shut out of the upscale New York City (NYC) market. Industry leaders have spearheaded a surge in the quality of New York?s vinifera wines in the past quarter century, and are now questioning more seriously why their products do not enjoy broad acceptance in what is the biggest, most important, and closest urban market for the NY wine industry.
Document Type:Working Paper
Appears in Collections:Staff Papers, Dyson School, Cornell University

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