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Title:Thinking Afresh About Processing: An Exploration of New Market Opportunities for Apple Products PDF Logo
Authors:Rowles, Kristin L.
Henehan, Brian M.
White, Gerald B.
Issue Date:2001
Series/Report no.:Staff paper / Cornell University, Department of Applied Economics and Management 2001,03
Abstract:This report compiles the results of several studies focused on the markets for processed apple products. These studies were conducted as part of a multidisciplinary project examining the processing apple industry in the Northeastern United States. The purpose of the studies was to explore the potential for new products and new marketing strategies that might bring innovation to the apple industry. In the global and highly competitive markets in which apple products fight for shelf space and consumer attention, innovation is a critical strategy to ensure success. This report focuses on the collection of data and analysis of market information that might help identify opportunities for innovation.
Document Type:Working Paper
Appears in Collections:Staff Papers, Dyson School, Cornell University

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