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Title:The Impact of E-Commerce Strategies on Firm Value : Lessons from Amazon.com and its Early Competitors PDF Logo
Authors:Filson, Darren
Issue Date:2003
Series/Report no.:Working paper series / Claremont McKenna College 03,06
Abstract:Which strategies generate value in e-commerce environments? In a step towards answering this question, this paper estimates the impacts of several competitive strategies on the values of the well-known Internet retailer Amazon.com and three of its early competitors, BarnesandNoble.com, CDNOW, and N2K, from their IPO dates until exit or the end of 2001. The strategies analyzed include alliance formation, offline expansion, pricing, product line expansion, and service improvement. The results provide insight into the usefulness of various ways of competing online and could be applied in other settings where firms enter new environments about which they have little information.
Subjects:Competitive Advantage
Competitive Strategy
Event Studies
Internet
Valuation
JEL:L21
D81
G31
M21
L81
Document Type:Working Paper
Appears in Collections:Claremont Colleges Working Papers in Economics, Department of Economics, Claremont McKenna College

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