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dc.contributor.authorBandulet, Martinen_US
dc.date.accessioned2009-01-29T15:09:04Z-
dc.date.available2009-01-29T15:09:04Z-
dc.date.issued2005en_US
dc.identifier.urihttp://hdl.handle.net/10419/22798-
dc.description.abstractThe objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.en_US
dc.language.isoengen_US
dc.publisheren_US
dc.relation.ispartofseriesVolkswirtschaftliche Diskussionsreihe / Institut für Volkswirtschaftslehre der Universität Augsburg 275en_US
dc.subject.jelL86en_US
dc.subject.jelD62en_US
dc.subject.jelD8en_US
dc.subject.ddc330en_US
dc.subject.keywordAdvertisingen_US
dc.subject.keywordExternalitiesen_US
dc.subject.keywordInternet Portalsen_US
dc.titleOn the Efficiency of Spam Mailing and Portal Advertisingen_US
dc.typeWorking Paperen_US
dc.identifier.ppn491212933en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
Appears in Collections:Volkswirtschaftliche Diskussionsreihe, Universität Augsburg

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