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Institut für Volkswirtschaftslehre, Universität Augsburg >
Volkswirtschaftliche Diskussionsreihe, Universität Augsburg >
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10419/22798
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Full metadata record
| DC Field | | Value | | Language |
| dc.contributor.author | | Bandulet, Martin | | en_US |
| dc.date.accessioned | | 2009-01-29T15:09:04Z | | - |
| dc.date.available | | 2009-01-29T15:09:04Z | | - |
| dc.date.issued | | 2005 | | en_US |
| dc.identifier.uri | | http://hdl.handle.net/10419/22798 | | - |
| dc.description.abstract | | The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment. | | en_US |
| dc.language.iso | | eng | | en_US |
| dc.publisher | | | | en_US |
| dc.relation.ispartofseries | | Volkswirtschaftliche Diskussionsreihe / Institut für Volkswirtschaftslehre der Universität Augsburg 275 | | en_US |
| dc.subject.jel | | L86 | | en_US |
| dc.subject.jel | | D62 | | en_US |
| dc.subject.jel | | D8 | | en_US |
| dc.subject.ddc | | 330 | | en_US |
| dc.subject.keyword | | Advertising | | en_US |
| dc.subject.keyword | | Externalities | | en_US |
| dc.subject.keyword | | Internet Portals | | en_US |
| dc.title | | On the Efficiency of Spam Mailing and Portal Advertising | | en_US |
| dc.type | | Working Paper | | en_US |
| dc.identifier.ppn | | 491212933 | | en_US |
| dc.rights | | http://www.econstor.eu/dspace/Nutzungsbedingungen | | - |
| Appears in Collections: | | Volkswirtschaftliche Diskussionsreihe, Universität Augsburg
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| 275.pdf | | 377.63 kB | Adobe PDF |
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