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Institut für Volkswirtschaftslehre, Universität Augsburg >
Volkswirtschaftliche Diskussionsreihe, Universität Augsburg >
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http://hdl.handle.net/10419/22798
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| Title: | | On the Efficiency of Spam Mailing and Portal Advertising  |
| Authors: | | Bandulet, Martin |
| Issue Date: | | 2005 |
| Series/Report no.: | | Volkswirtschaftliche Diskussionsreihe / Institut für Volkswirtschaftslehre der Universität Augsburg 275 |
| Abstract: | | The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment. |
| Subjects: | | Advertising Externalities Internet Portals |
| JEL: | | L86 D62 D8 |
| Document Type: | | Working Paper |
| Appears in Collections: | | Volkswirtschaftliche Diskussionsreihe, Universität Augsburg
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| 275.pdf | | 377.63 kB | Adobe PDF |
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