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http://hdl.handle.net/10419/22798
  
Title:On the Efficiency of Spam Mailing and Portal Advertising PDF Logo
Authors:Bandulet, Martin
Issue Date:2005
Series/Report no.:Volkswirtschaftliche Diskussionsreihe / Institut für Volkswirtschaftslehre der Universität Augsburg 275
Abstract:The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.
Subjects:Advertising
Externalities
Internet Portals
JEL:L86
D62
D8
Document Type:Working Paper
Appears in Collections:Volkswirtschaftliche Diskussionsreihe, Universität Augsburg

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