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http://hdl.handle.net/10419/22363
  

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dc.contributor.authorSchulz, Norberten_US
dc.date.accessioned2009-01-29T14:57:32Z-
dc.date.available2009-01-29T14:57:32Z-
dc.date.issued2006en_US
dc.identifier.urihttp://hdl.handle.net/10419/22363-
dc.description.abstractProponents of RPM argue that RPM helps to sustain a high level of service at the point of sale and that such a high level is efficient. This paper provides a simple model which leads to the following conclusions: 1) RPM may increase or decrease the level of service. 2) Whether the service level is more efficient under RPM does not depend on the fact that service increases due to RPM. It may be lower under RPM and more efficient. 3) Whether the service level is more efficient depends on the characteristics of the heterogeneous consumers. A feature of the model which deviates from those found in the literature is the introduction of a class of consumers who do not search but decide on a purchase spontaneously.en_US
dc.language.isoengen_US
dc.publisheren_US
dc.relation.ispartofseriesWürzburg economic papers 70en_US
dc.subject.jelK21en_US
dc.subject.jelL13en_US
dc.subject.jelL42en_US
dc.subject.ddc330en_US
dc.subject.keywordresale price maintenanceen_US
dc.subject.keywordqualityen_US
dc.subject.keywordefficiencyen_US
dc.titleDoes the Service Argument Justify Resale Price Maintenance?en_US
dc.typeWorking Paperen_US
dc.identifier.ppn518905985en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
dc.identifier.repecRePEc:zbw:wuewep:70-
Appears in Collections:W.E.P. - Würzburg Economic Papers, Lst. f. VWL, Geld u. internat. Wirtschaftsbeziehungen, Universität Würzburg

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