Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/22363
Authors: 
Schulz, Norbert
Year of Publication: 
2006
Series/Report no.: 
Würzburg economic papers 70
Abstract: 
Proponents of RPM argue that RPM helps to sustain a high level of service at the point of sale and that such a high level is efficient. This paper provides a simple model which leads to the following conclusions: 1) RPM may increase or decrease the level of service. 2) Whether the service level is more efficient under RPM does not depend on the fact that service increases due to RPM. It may be lower under RPM and more efficient. 3) Whether the service level is more efficient depends on the characteristics of the heterogeneous consumers. A feature of the model which deviates from those found in the literature is the introduction of a class of consumers who do not search but decide on a purchase spontaneously.
Subjects: 
resale price maintenance
quality
efficiency
JEL: 
K21
L13
L42
Document Type: 
Working Paper

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