EconStor >
Humboldt-Universität zu Berlin >
CASE - Center for Applied Statistics and Economics, Humboldt-Universität Berlin >
Papers, CASE - Center for Applied Statistics and Economics, HU Berlin >

Please use this identifier to cite or link to this item:

Full metadata record

DC FieldValueLanguage
dc.contributor.authorPaulssen, Marcelen_US
dc.description.abstractThe theory of embedded markets states that economic transactions are embedded in social relationships, and economic actors are influenced by both marketing variables and relationship properties. That is, within an exchange relationship actors derive utility from the attributes of a focal product and from interpersonal relationships. We investigate the different roles of satisfaction with a focal product and closeness between boundary personnel in a business-to-business relationship. We demonstrate that these constructs are distinct and differ with respect to antecedents and consequences in a larger nomological network with relationship commitment as the focal dependent variable.en_US
dc.relation.ispartofseriesPapers / Humboldt-Universität Berlin, Center for Applied Statistics and Economics (CASE) 2004,06en_US
dc.titleSatisfaction and Interpersonal Closeness as Determinants of Relationship Commitment in Business-to-Business Relationshipsen_US
dc.typeWorking Paperen_US
Appears in Collections:Papers, CASE - Center for Applied Statistics and Economics, HU Berlin

Files in This Item:
File Description SizeFormat
06_mp.pdf345.97 kBAdobe PDF
No. of Downloads: Counter Stats
Show simple item record
Download bibliographical data as: BibTeX

Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.