Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/20236
Authors: 
Zimmermann, Klaus F.
Year of Publication: 
2004
Series/Report no.: 
IZA Discussion paper series 1001
Abstract: 
In the information age an exchange with the media is part of the duties the economics profession has to deliver to educate the public and to ensure its position in society. A key issue is the education of policymakers through the media. It is the silver bullet of policy advice in comparison to commissioned research and face-to-face advice provided to the politician. It also pleases the vanity of the scientist: Few economists are willing to sacrifice the celebrity of public visibility to the effectiveness of face-to-face advice. The paper advertises for a stronger role of researchers in the public debate and suggests ways to become more influential. It is argued that in the long run agenda setting is a more promising strategy than reactive press activities.
Subjects: 
media activities
policy advice
educating the public
journalism
JEL: 
A20
A11
Document Type: 
Working Paper

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