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http://hdl.handle.net/10419/19055
  

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dc.contributor.authorCrampes, Claudeen_US
dc.contributor.authorHaritchabalet, Caroleen_US
dc.contributor.authorJullien, Brunoen_US
dc.date.accessioned2009-01-28T15:54:44Z-
dc.date.available2009-01-28T15:54:44Z-
dc.date.issued2005en_US
dc.identifier.urihttp://hdl.handle.net/10419/19055-
dc.description.abstractThis paper presents a model of media competition with free entry when media operators are financed both from advertisers and customers. The relation between advertising receipts and sales receipts, which are both complementary and antagonist, is different if media operators impose a price or a quantity to advertisers. When consumers dislike advertising, media operators are better off setting an advertising price than an advertising quantity. We establish a relationship between the equilibrium levels (advertising and entry) and the advertising technology. In particular, media operators? profit is not affected by the introduction of advertising when they impose advertising quantities and when advertising exhibits constant returns to scale in the audience size. Under constant or increasing returns to scale in the audience size, we find an excessive level of entry and an insufficient level of advertising.en_US
dc.language.isoengen_US
dc.publisheren_US
dc.relation.ispartofseriesCESifo working papers 1591en_US
dc.subject.jelL82en_US
dc.subject.jelL13en_US
dc.subject.ddc330en_US
dc.subject.keywordmediaen_US
dc.subject.keywordadvertisingen_US
dc.subject.keywordfree entryen_US
dc.subject.keywordtwo-sided marketsen_US
dc.subject.stwWerbungen_US
dc.subject.stwMarkteintritten_US
dc.subject.stwWerbewirtschaften_US
dc.subject.stwUnvollkommener Markten_US
dc.titleAdvertising, competition and entry in media industriesen_US
dc.typeWorking Paperen_US
dc.identifier.ppn503744883en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
Appears in Collections:CESifo Working Papers, CESifo Group Munich

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