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dc.contributor.authorSint, Peter Paulen
dc.contributor.authorSchmitz, Stefan W.en
dc.date.accessioned2009-01-28T15:39:06Z-
dc.date.available2009-01-28T15:39:06Z-
dc.date.issued2003-
dc.identifier.urihttp://hdl.handle.net/10419/18059-
dc.description.abstractThis paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents econometric estimates of the effects of company characteristics and company strategies on the performance of Viennese B2C eCommerce companies in 2001. We provide econometric analysis of three dependent variables in turn: (i) number of B2C eCommerce customers in 2000, (ii) number of B2C eCommerce employees in January 2001 and (iii) revenue growth rate in 2001. The models do explain the data quite well: Size as well as endogenous sunk costs emerge as the main success factors. Furthermore, the results of nonparametric tests are presented. They mostly confirm the econometric evidence. We also show that the quantitative results are consistent with the qualitative results of the surveys. Finally, we argue that the survey based approach to B2C eCommerce is a method that provides reliable and consistent data, and that it complements the approach based on prices and consumer behavior commonly applied.en
dc.language.isoengen
dc.publisher|aDeutsches Institut für Wirtschaftsforschung (DIW) |cBerlinen
dc.relation.ispartofseries|aDIW Discussion Papers |x323en
dc.subject.jelL10en
dc.subject.jelL25en
dc.subject.jelL81en
dc.subject.jelL86en
dc.subject.ddc330en
dc.subject.keywordB2C eCommerceen
dc.subject.keywordempirical evidenceen
dc.subject.keywordsuccess factorsen
dc.subject.keywordendogenous sunk costsen
dc.subject.stwTeleshoppingen
dc.subject.stwE-Businessen
dc.subject.stwWettbewerbsstrategieen
dc.subject.stwMarktstrukturen
dc.subject.stwSunk Costsen
dc.subject.stwErfolgsfaktoren
dc.subject.stwSchätzungen
dc.subject.stwWienen
dc.subject.stwÖsterreichen
dc.titleB2C eCommerce strategy and market structure : the survey based approach-
dc.typeWorking Paperen
dc.identifier.ppn849553784en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:diw:diwwpp:dp323en

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