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dc.contributor.authorSint, Peter Paulen_US
dc.contributor.authorSchmitz, Stefan W.en_US
dc.date.accessioned2009-01-28T15:39:06Z-
dc.date.available2009-01-28T15:39:06Z-
dc.date.issued2003en_US
dc.identifier.urihttp://hdl.handle.net/10419/18059-
dc.description.abstractThis paper follows two objectives: (i) It demonstrates the merits of the survey based approach to B2C eCommerce characteristics and company strategy, and (ii) it presents empirical evidence of the crucial importance of size and marketing investment in B2C eCommerce markets. It presents econometric estimates of the effects of company characteristics and company strategies on the performance of Viennese B2C eCommerce companies in 2001. We provide econometric analysis of three dependent variables in turn: (i) number of B2C eCommerce customers in 2000, (ii) number of B2C eCommerce employees in January 2001 and (iii) revenue growth rate in 2001. The models do explain the data quite well: Size as well as endogenous sunk costs emerge as the main success factors. Furthermore, the results of nonparametric tests are presented. They mostly confirm the econometric evidence. We also show that the quantitative results are consistent with the qualitative results of the surveys. Finally, we argue that the survey based approach to B2C eCommerce is a method that provides reliable and consistent data, and that it complements the approach based on prices and consumer behavior commonly applied.en_US
dc.language.isoengen_US
dc.publisherDeutsches Institut für Wirtschaftsforschung (DIW) Berlinen_US
dc.relation.ispartofseriesDIW-Diskussionspapiere 323en_US
dc.subject.jelL10en_US
dc.subject.jelL25en_US
dc.subject.jelL81en_US
dc.subject.jelL86en_US
dc.subject.ddc330en_US
dc.subject.keywordB2C eCommerceen_US
dc.subject.keywordempirical evidenceen_US
dc.subject.keywordsuccess factorsen_US
dc.subject.keywordendogenous sunk costsen_US
dc.subject.stwTeleshoppingen_US
dc.subject.stwE-Businessen_US
dc.subject.stwWettbewerbsstrategieen_US
dc.subject.stwMarktstrukturen_US
dc.subject.stwSunk Costsen_US
dc.subject.stwErfolgsfaktoren_US
dc.subject.stwSchätzungen_US
dc.subject.stwWienen_US
dc.subject.stwÖsterreichen_US
dc.titleB2C eCommerce strategy and market structure : the survey based approachen_US
dc.typeWorking Paperen_US
dc.identifier.ppn367448513en_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
Appears in Collections:Publikationen von Forscherinnen und Forschern des DIW
DIW-Diskussionspapiere

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