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Title:Pricing Damaged Goods PDF Logo
Authors:McAfee, R. Preston
Issue Date:2007
Citation:[Journal:] Economics: The Open-Access, Open-Assessment E-Journal [Volume:] 1 [Issue:] 2007-1 [Pages:] 1-19 [DOI/URN:] doi:10.5018/economics-ejournal.ja.2007-1
Series/Report no.:Economics - The Open-Access, Open-Assessment E-Journal 2007-1
Abstract:Companies with market power occasionally engage in intentional quality reduction of a portion of their output as a means of offering two qualities of goods for the purpose of price discrimination, even absent a cost saving. This paper provides an exact characterization in terms of marginal revenues of when such a strategy is profitable, which, remarkably, does not depend on the distribution of customer valuations, but only on the value of the damaged product relative to the undamaged product. In particular, when the damaged product provides a constant proportion of the value of the full product, selling a damaged good is unprofitable. One quality reduction produces higher profits than another if the former has higher marginal revenue than the latter.
JEL:D43
L15
Persistent Identifier of the first edition:doi:10.5018/economics-ejournal.ja.2007-1
URL of the first edition:http://www.economics-ejournal.org/economics/journalarticles/2007-1
Creative Commons License:http://creativecommons.org/licenses/by-nc/2.0/de/deed.en
Document Type:Article
Appears in Collections:Economics: The Open-Access, Open-Assessment E-Journal - Journal Articles

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