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| Title: | | A Study of Pricing Evolution in the Online Toy Market  |
| Authors: | | Yang, Zhenlin Gan, Lydia Tang, Fang-Fang |
| Issue Date: | | 2008 |
| Series/Report no.: | | Economics Discussion Papers / Institut für Weltwirtschaft 2008-19 |
| Abstract: | | We examine the pricing trends in the online toy markets by using panel data regression models with error components and serial correlation. Our results indicate that both online branch of multi-channel retailers (OBMCRS) and dotcoms charge similar prices on average, and that over time their prices move in tandem. Although the OBMCR retailers charge significantly different prices, the dotcoms do charge similar prices. Moreover, both retailer types demonstrate different magnitudes of price dispersion that move at different rates over time. Although the price dispersion of OBMCRS is higher than that of the dotcoms at the beginning, the gap narrows over time. |
| Subjects: | | E-commerce online pricing strategies online toy market price dispersion pricing trends |
| JEL: | | L81 L11 L86 |
| Creative Commons License: | |  |
| Document Type: | | Working Paper |
| Appears in Collections: | | Economics: The Open-Access, Open-Assessment E-Journal - Discussion Papers
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