Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/129295 
Year of Publication: 
2016
Series/Report no.: 
MAGKS Joint Discussion Paper Series in Economics No. 05-2016
Publisher: 
Philipps-University Marburg, School of Business and Economics, Marburg
Abstract: 
We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.
Subjects: 
Pay-What-You-Want
PWYW
pricing mechanism
survey
empirical studies
JEL: 
C90
D12
D49
M21
M30
Document Type: 
Working Paper

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