Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/119604 
Year of Publication: 
24-Aug-2015
Publisher: 
Technische Universität Braunschweig, Institut für Automobilwirtschaft und Industrielle Produktion, Braunschweig
Subjects: 
Fußball-Bundesliga
Vereinsmarke
Markenwahrnehmung
Markenmanagement
Document Type: 
Working Paper

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