Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/105169 
Year of Publication: 
2014
Series/Report no.: 
Reutlinger Diskussionsbeiträge zu Marketing & Management No. 2014-05
Publisher: 
Hochschule Reutlingen, ESB Business School, Reutlingen
Document Type: 
Working Paper

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