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Autor:innen: 
Erscheinungsjahr: 
2013
Schriftenreihe/Nr.: 
Discussion Papers No. 13-13
Verlag: 
University of Bern, Department of Economics, Bern
Zusammenfassung: 
In a two-firm model where each firm sells a high-quality and a low-quality version of a product, customers differ with respect to their brand preferences and their attitudes towards quality. We show that the standard result of quality-independent markups crucially depends on the assumption that the customers' valuation of quality is identical across firms. Once we relax this assumption, competition across qualities leads to second-degree price discrimination. We find that markups on low-quality products are higher if consuming a low-quality product involves a firm-specific disutility. Likewise, markups on high-quality products are higher if consuming a high-quality product creates a firm-specific surplus.
Schlagwörter: 
price differentiation
vertical competition
JEL: 
D43
L13
L15
Dokumentart: 
Working Paper

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