@techreport{Olbrich2011Personal,
abstract = {We empirically study personal norms of sustainability, conceptualized according to the normactivation theory and operationalized under the notion of strong ecological-economic sustainability, for commercial cattle farmers in semi-arid rangelands of Namibia, a system that is subject to extensive degradation. We characterize farmers' personal norms, study their determinants, and analyze their impact on actual management based on the dual-preferences model. We find personal norms of sustainability that are heterogeneous across farmers, but vary little with socio-demographic or environmental characteristics. We find no evidence for a significant impact of personal norms on actual management behavior, which may be due to farmers not feeling capable for averting adverse long-term consequences of their management. This may contribute to the observed degradation of rangelands in Namibia.},
address = {L\"{u}neburg},
author = {Roland Olbrich and Martin F. Quaas and Stefan Baumg\"{a}rtner},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
keywords = {D63; Q12; Q57; 330; commercial cattle farming; Namibia; norm-activation theory; personal norms; dual-preferences model; semi-arid rangelands; sustainability; Weidewirtschaft; Rinderhaltung; Landwirte; Umweltbewusstsein; Nachhaltige Entwicklung; Landwirtschaftliche Bodennutzung; Bodenbelastung; Namibia},
language = {eng},
number = {209},
publisher = {Univ., Inst. f\"{u}r Volkswirtschaftslehre},
title = {Personal norms of sustainability and their impact on management: The case of rangeland management in semi-arid regions},
type = {University of L\"{u}neburg Working Paper Series in Economics},
url = {http://hdl.handle.net/10419/57142},
year = {2011}
}
