@techreport{Fritz1994Marketing,
address = {Braunschweig},
author = {Wolfgang Fritz},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
isbn = {3930166216},
keywords = {650},
language = {ger},
number = {94/10},
publisher = {Techn. Univ., Inst. f\"{u}r Marketing},
title = {Ist die Marketing-Philosophie \"{u}berholt?},
type = {Arbeitspapier // Technische Universit\"{a}t Braunschweig, Institut f\"{u}r Marketing},
url = {http://hdl.handle.net/10419/54819},
year = {1994}
}
