@article{EstrellaRamon2012compiten,
abstract = {This research examines whether firms with different levels of export intensity differ with respect to the competitive elements that sustain their competitiveness in foreign markets, as well as on marketing strategies implemented in their commercial activity abroad. To this end, we examine a sample of SMEs belonging to a competitive agrifood industry cluster worldwide. The results show specific strategic differences in several competitive aspects linked to marketing that allow us to suggest some implications and recommendations to encourage the development and international expansion of local economies.},
address = {Vigo},
author = {Antonia Maria Estrella Ram\'{o}n and David Jim\'{e}nez Castillo and Jos\'{e} Luis Ruiz Real and Manuel S\'{a}nchez P\'{e}rez},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
issn = {1135-2523},
journal = {Investigaciones Europeas de Direcci\'{o}n y Econom\'{\i}a de la Empresa (IEDEE)},
keywords = {F13; F14; 330; internationalization; competitive advantage; export intensity; agrifood},
language = {spa},
number = {1},
pages = {87-99},
publisher = {AEDEM},
title = {\textquestiondown{}C\'{o}mo compiten las pymes en los mercados internacionales? An\'{a}lisis de un cl\'{u}ster local con vocaci\'{o}n exportadora},
url = {http://hdl.handle.net/10419/54658},
volume = {18},
year = {2012}
}
