@article{MarteloLandroguez2011Creando,
abstract = {The aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to give the creation of superior customer value as a result. Our research question is if the customer requires a superior value, how the firm has to combine the extant capabilities to offer them this superior value? We advance that the interaction among the three proposed capabilities constitutes a capability.},
author = {Silvia Martelo Landroguez and Carmen Barroso Castro and Gabriel Cepeda Carri\'{o}n},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
issn = {1135-2523},
journal = {Investigaciones europeas de direcci\'{o}n de la empresa (IEDEE)},
keywords = {M10; 330; customer value; capabilities; market orientation; knowledge processes; customer relationship management},
language = {spa},
number = {2},
pages = {69-87},
title = {Creando capacidades que aumenten el valor para el cliente},
url = {http://hdl.handle.net/10419/54538},
volume = {17},
year = {2011}
}
