@article{OteroNeira2008Influencia,
abstract = {The dynamic of a competitive strategy is reflected in the actions and reactions of rival companies within the marketplace. Daily we can see how the actions taken by a company in order to achieve its goals are counter reacted by its rivals. Given this relationship, the effectiveness of a strategy can not be analyzed without considering the responses, or reactions, of other companies in the industry. The line of research based on the action-reaction dynamics implies that the probability that rival companies respond to a competitive attack is influenced by the characteristics of: the action itself as well as those of the initiating company. The action-reaction model allows us justify theoretically a series of hypothesis which link the characteristics of a competitive action with the number of companies responding to such action. Afterwards, we will empirically check this hypothesis -using multivariate analysis- with data obtained from the responses of a survey mailed to the Marketing managers of Spanish Companies.},
address = {Vigo},
author = {M. C. Otero Neira and M. C. Varela Neira},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
issn = {1135-2523},
journal = {Investigaciones europeas de direcci\'{o}n de la empresa (IEDEE)},
keywords = {330; rivalry; competitive interaction; competitive behavior; competitive orientation; action-reaction dichotomy},
language = {spa},
number = {1},
pages = {33-50},
publisher = {AEDEM},
title = {Influencia en las reacciones competitiv de las caracter\'{\i}sticas de la acci\'{o}n y del liderazgao de la empresa},
url = {http://hdl.handle.net/10419/54457},
volume = {14},
year = {2008}
}
