@techreport{Harder2011Emotionale,
address = {Wismar},
author = {Frauke Harder and Assaf Hoz-Klemme},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
isbn = {978-3-939159-93-3},
keywords = {L16; L64; L19; 330},
language = {ger},
number = {04/2011},
publisher = {Hochsch., Fachbereich Wirtschaft},
title = {Emotionale Markenkommunikation im Investitionsg\"{u}termarketing am Beispiel des Antriebssystemherstellers MTU},
type = {Wismarer Diskussionspapiere},
url = {http://hdl.handle.net/10419/45814},
year = {2011}
}
