@techreport{MontalvaParedes2007marketing,
abstract = { -- The Technologies of Information and Communications (TIC\textasciiacute{}s) are redefining part of the conduct patterns that regulate the social interaction. The time and the space have stopped being a limit in driving so much of the people, companies and governments. At world-wide level the breach between the developed and developing countries has extended years in the last, had to a great extent to the masificaci\'{o}n of the use of technologies. In TIC's companies, specifically companies developers of software, Chilean as as much Canadian, the use was verified that do these of Strategic Marketing like a competitive tool, at the time of planning the operation and continuity.},
author = {Mart\'{\i}n Montalva Paredes},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
keywords = {330; IT-Industrie; Marketingpolitik; Chile; Kanada},
language = {spa},
number = {2007,5},
title = {El marketing estrat\'{e}gico aplicado en Chile y en Canad\'{a} para las empresas de tecnolog\'{\i}as de informaci\'{o}n y comunicaciones},
type = {Economic analysis working papers},
url = {http://hdl.handle.net/10419/43383},
year = {2007}
}
