@techreport{Stuehmeier2009Getting,
abstract = {This paper studies the impact of ad-avoidance behavior in media markets. We consider a situation where viewers can avoid advertisement messages. As the media market is a two-sided market, increased ad-avoidance reduces advertisers' value of placing an ad. We contrast two financing regimes, free-to-air and pay-TV. We find that increased avoidance opportunities decrease profits and entry in the free-to-air regime. In contrast, in the pay-TV regime, lower income from advertisements are compensated by higher subscription income leaving profits and the number of channels unaflected. Bypassing advertising messages affects welfare ambiguously.},
address = {Erlangen},
author = {Torben Stuehmeier and Tobias Wenzel},
copyright = {http://www.econstor.eu/dspace/Nutzungsbedingungen},
keywords = {L11; L13; 330; Media Markets; Two-Sided Markets; Ad-avoidance; Fernsehwerbung; Medienverhalten; Medien\"{o}konomik; Wohlfahrtseffekt; Theorie},
language = {eng},
number = {10/2009},
publisher = {Univ., Inst. f\"{u}r Wirtschaftspolitik und Quantitative Wirtschaftsforschung},
title = {Getting beer during commercials: adverse effects of Ad-Avoidance},
type = {IWQW discussion paper series},
url = {http://hdl.handle.net/10419/29560},
year = {2009}
}
